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The Marketing Mindset Podcast


Nov 4, 2019

Blogging is so powerful. I’m not talking about showing your current followers your knowledge and insight into your industry— or giving them another avenue to connect with your content. While that is all important in the long run, the true reason why blogging is so powerful is: it’s another avenue for you to get discovered. 

Let me explain: by using keywords and phrases that you know people are searching for in your blogs, gives you more chances to be found within Google’s search results. 

So in order to write effective blog posts, you have to ask yourself: What does my audience want to hear?

 

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