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The Marketing Mindset Podcast


Jan 22, 2021

2020 has been an interesting year for everyone...to say the least. 

In business, it has been tremendous year of growth in all aspects. We've had some really high highs, and some really low lows. I am grateful for all of it because I have learned SO MUCH along the way about growing as a leader, where I want to take the business, what is important/versus what is not, what is a MUST HAVE on contracts (lol) etc. 

I have 7 main lessons that I have learned over the year: 
1. You don't have to solve all of the problems. You can hire someone out to help solve an issue to save your sanity. It's WELL WORTH THE MONEY. 

2. Take weekends off. Have quiet time in the morning. Don't check emails in the evening. Work will always be there...but your body needs you to recharge your battery so you can operate the best that you can in your business and personal life. 

3. Streamline all of your processes within your team and client structure. Make sure your contracts are EXTREMELY detailed of what is included versus what is not to avoid "scope creep."

4. NO MORE DISCOUNTS. I hate to say it but the those who ask for discounts tend to be a tad bit harder to work with. 

5. Build a strong team around you that can be your support system if you ever need to step back for a season. As a business owner you hire people to make your life easier. 

6. Don't overbook yourself. Schedule up to 3 main tasks per day to have time for the things that come up. Because if you're the owner of a business...fires tend to come up that you have to put out on the spot. 

7. If you are trying to grow an agency, don't take on small $200-$300 projects. They end up being non-profitable and COULD cause you an equal amount of stress as a big project.